For more information, visit the Dallas College Marketing webpage and your success coach at your campus.
This is an example course sequence for students interested in pursuing Marketing. It does not represent a contract, nor does it guarantee course availability. Following this pathway will help you earn a Digital Media Marketing Specialist Certificate. Students must earn at least 25% of the credit hours required for graduation through instruction by Dallas College. Visit the catalog for official certificate requirements.
The Digital Media Marketing Specialist Certificate is program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media. Courses that complete the certificate are noted below.
Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
Catalog Year 2024-2025 You may use this pathway if you entered Dallas College on or before this date.
Degree Type Level I Certificate
GPA Requirement Student must earn a GPA of 2.0 or higher
TSI May be Exempt
SEMESTER-BY-SEMESTER MAP FOR FULL-TIME STUDENTS
All plans can be modified to fit the needs of part-time students. This is not an official degree plan. See catalog for official certificate requirements.
CERTIFICATE MINIMUM: 18 SEMESTER CREDIT HOURS
SEMESTER 1
MRKG 1311 – Principles of Marketing
MRKG 2312 – e-Commerce Marketing
MRKG 2371 – Strategies in Social Media Marketing
MRKG 2348 – Marketing Research and Strategies
CHOOSE ONE:
MRKG 2370 – Digital Marketing
This is the capstone course for this award.SEMESTER 1 ACTION ITEMS
- Meet with your success coach to confirm academic and career goals before the end of the semester.
- Meet with your success coach to research career options and opportunities for job shadowing.
- Meet with your success coach to apply for the Digital Media Marketing Specialist Certificate.
Total Hours: 18
DALLAS COLLEGE PATHWAY TOTAL: 18 SEMESTER CREDIT HOURS